Perfect for entrepreneurs and small businesses taking their first leap into the market. The Launch Kit lays the foundation for your brand, combining strategic research with a polished visual identity so you can start showing up consistently and credibly from day one.

Research
  • Competitor Analysis

  • Target Market

  • Audience Persona

Design
  • Full Logo Suite

  • Three Print or Digital Design Assets

  • Brand Style Sheet

For brands ready to define who they are and what they stand for, The Afterburner Kit offers a deeper strategy and expanded design assets. Together we'll sharpen your positioning, refine your message, and help your brand move faster with intention.

strategy
  • All Research Included in Launch Kit

  • Purpose, Mission, Vision, and Values

  • Positioning, Brand Persona, Messaging

Design
  • Full Logo Suite

  • Five Print or Digital Design Assets

  • Brand Style Guide

  • Landing Page Design

Laptop screen displaying Eddie Estevez Calisthenics website homepage with hero image of client on gymnastic rings and branded navigation bar

Built for established experts ready to scale, evolve, and leave a lasting impression. The Legacy Kit is a full-scale brand system—strategy, storytelling, and design working together to create a powerful, future-proof identity that supports long-term growth and authority.

strategy
  • All Strategy Included in Afterburner Kit

  • Brand Storytelling

  • Tagline Development

Design
  • Full Logo Suite

  • Ten Print or Digital Design Assets

  • Brand Style Guide

  • 4+ Page Web Design

  • Logo Animations

your next chapter deserves

a brand that lasts

Every business has a story. Let’s tell yours with clarity, confidence, and visuals that connect—so your brand leaves the impact it was meant to.

Brand identity pattern design featuring geometric logo motifs applied to professional stationery