Eddie Estevez

Brand Strategy
Logo Design
Visual Identity
Web Design
ICONOGRAPHY

For Eddie, calisthenics is a discipline, an art form, and a way to reconnect with yourself. His goal is to inspire people to ditch the gym and embrace a more creative, empowering way to train.

The brand needed to capture that same energy—growth, creativity, and resilience—while flexing for Eddie’s now and his future: from personal training to a full-on gym.

Eddie Estevez Calisthenics stacked logo with copper ‘EE’ fitness icon above white trainer name and tan specialty text on dark background
Laptop screen displaying Eddie Estevez Calisthenics website homepage with hero image of client on gymnastic rings and branded navigation bar
Eddie Estevez Calisthenics promotional water bottle mockup showing black bottle with copper ‘EE’ monogram logo
Eddie Estevez MASA training icons featuring mentality, accuracy, stability, autonomy symbols with white and copper color scheme for fitness branding
Outdoor calisthenics coaching session with Eddie Estevez guiding client’s exercise form for personalized fitness training
"Today, I'm bringing in 3x more monthly leads and charging 30% higher rates with confidence. Without Mike and Janette, I would have likely stayed at lower rates. The brand identity they built for me has been a success and is continuously increasing."
Eddie Estevez
Calisthenics Trainer
Black workout tank top featuring Eddie Estevez Calisthenics copper and white stacked logo mockup for fitness clothing merchandise
Eddie Estevez Calisthenics online training advertisement featuring branded logo, motivational tagline "train with precision, no matter the distance", and call-to-action for remote fitness coaching
Grid of outdoor posters for Eddie Estevez Calisthenics featuring repeating hero image of trainer doing a 360 on a pull up bar and bold text ‘add a twist of CREATIVITY to fitness’ in copper lettering on white panels
Eddie Estevez Calisthenics branded duffel bag mockup showing copper logo print on black travel gym bag carried by model outside urban training area

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